As the world of digital marketing continues to evolve, businesses of all sizes and industries are constantly seeking new ways to reach and engage with their audiences. One strategy that has gained significant attention in recent years is the use of email marketing, and Mailchimp is one of the leading platforms for implementing such campaigns. But did you know that Mailchimp also offers a unique feature known as postcards?
In simple terms, a Mailchimp postcard is a physical marketing material that can be sent via postal mail to your subscribers. This type of marketing approach is ideal for businesses that are looking to stand out in a crowded digital space and connect with their audience in a more tangible and personal way.
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How to set up a postcard campaign
Login to your Mailchimp account and set up your mailing list. You can do this by navigating to the ‘Lists’ tab on the dashboard and clicking on ‘Create List’ to add contacts. Make sure to provide all the required details such as name, email address, and other contact information.
From your Mailchimp dashboard select ‘Create Campaign’ on the top navigation bar. From there, you can select ‘Postcards’ as your campaign type.
Set up your postcard details such as quantity of cards and which audience you're sending them to. Mailchimp lets you send a 1-time postcard, a recurring postcard, or abandoned cart post card. Each postcard is 4.25-by-6 inches and printed on FSC-certified everyday digital gloss paper stock.
Customize your postcard design with Mailchimp's advanced design tools so it stands out. You can upload images and edit the provided text box. You can also add a promocode which you can use to track the online conversions of the postcard campaign.
We suggest you upload an image that has an attention-grabbing message that resonates with your target audience and encourages them to take action. Be sure to include a strong call-to-action that is clear and easy to understand so that recipients know exactly what they need to do once they receive the postcard in their mailbox.
Once you’ve finalized your postcard design and added all necessary content, hit the ‘Send Now’ button at the bottom of the page; this will launch your campaign immediately without any further approval needed from you!
Why should direct mail be included in your marketing strategy?
Direct mail is an effective way to reach your target audience in a tangible, personal way. It allows businesses to stand out from the crowd and communicate with their customers instead of competing in the online space. By targeting specific audiences with tailored content, mail can effectively boost brand awareness, increase customer loyalty, and drive sales.
Physical mail also has one of the highest response rates among all marketing channels. According to the Postcard Mania, 71% of readers from all age groups are excited to receive direct mail, and the response rate is ~5% which is significantly higher than email (0.12%), social media (0.05%), or paid search (0.77%). Furthermore, research conducted by the United States Postal Service shows that 94% of people read or scan their physical mail on the same day they receive it – making it a powerful tool for capturing attention and driving quick results.
Moreover, direct mail campaigns are highly customizable, allowing you to tailor your message to reach specific audiences with greater precision and impact. You can use data-driven insights to deliver targeted content that resonates with each recipient’s needs and interests; as well as leverage advanced design tools such as graphics, fonts, and photos to create an eye-catching piece that stands out from the competition.
In short, physical mail offers an invaluable opportunity for businesses to connect with their consumers on a more emotional level; thereby increasing engagement and boosting leads/sales in the long run!
So, what exactly can you use postcards for?
The list of possibilities is endless! Here are a few examples to consider:
- Promotion of special offers or discounts
- Announcements of new products or services
- Invitations to events or workshops
- Thank you notes to loyal customers
The design process for postcards is simple and intuitive. Mailchimp lets you upload an image to show on the front of the postcard. In this image you can include QR codes, phone numbers, urls, logos or any other call-to-action to drive engagement.
One thing to note when using Mailchimp postcards is that they require some planning in advance. It's important to ensure that your mailing list is accurate and up-to-date and that you give enough lead time for the postcards to be designed, printed, and shipped.
In conclusion, postcards offer a unique and effective way to enhance your email marketing campaigns and engage with your audience in a more tangible way. With a variety of customization options and cost-effective pricing, this feature is worth exploring for any business looking to add a special touch to its advertising efforts.
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Check out these great Mailchimp automations!
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What is a Mailchimp Postcard: A beginner's guide
February 20, 2024
