How to monetize on TikTok in 2025

TikTok has emerged as a powerful platform for content creation and digital marketing. With its unique algorithm and massive user base, it’s brimming with opportunities for monetization. From viral trends to influencer partnerships, TikTok offers endless ways to get noticed and make some money. Whether you’re looking to boost your brand or just have fun with your content, TikTok is the place to be.

So, how can you tap into this potential? How can you turn your TikTok content into a source of income? In this blog, we’ll explore the various strategies for TikTok monetization in 2025. We’ll provide actionable steps and tips for creators looking to monetize their TikTok presence. Whether you’re a seasoned TikTok influencer or a newcomer to the platform, you’ll find valuable insights here. We’ll cover everything from audience engagement to brand partnerships.

Additionally, we’ll discuss how you can integrate TikTok with IFTTT, an automation service that lets you connect with over 1000 services including Facebook, Slack, Google Assistant, Discord, and more. This means you can automate your TikTok experience, streamline your content creation, and enhance your engagement strategies.

So, let’s dive in and discover how you can make money from your TikTok content in 2025.

Understanding TikTok’s monetization landscape

TikTok's monetization landscape is diverse and dynamic. It offers multiple avenues for creators to earn income, from direct monetization through views to brand partnerships and sponsored content. Understanding this landscape is crucial for maximizing your earning potential. It involves staying updated with TikTok's evolving features, monetization policies, and trends in influencer marketing. With the right knowledge and strategies, you can leverage TikTok's platform to your financial advantage.

Building your audience: The first step to monetization

Building a substantial and engaged audience is the first step towards TikTok monetization. Your follower count and engagement rates play a pivotal role in determining your monetization potential.

Consistent content creation is key to growing your audience. It's important to understand TikTok's algorithm and use it to maximize your content reach.

Leveraging hashtags and trends can increase your content visibility. Additionally, cross-promoting your TikTok content on other social media platforms can also help attract more followers. For example, content creators would often repurpose their TikTok content to YouTube Shorts, and Instagram Reels to reach a broader audience.

Remember, a larger audience means more monetization opportunities, so invest time and effort in building your TikTok presence.

TikTok Creator Fund: Direct monetization through views

The TikTok Creator Fund is a direct source of income for creators, paying them based on the number of views their content receives. It provides an opportunity for creators to make money doing what they love on TikTok. You can easily apply for the TikTok Creator Fund within the TikTok app.

To qualify for the Creator Fund, you need to meet the following criteria:

• Be at least 18 years old
• Have at least 10,000 followers
• Have at least 100,000 video views in the last 30 days
• Reside in a country where the Creator Fund is available (US, UK, France, Germany, Spain, and Italy)
• Have an account that fits with the TikTok Community Guidelines and terms of service

Brand partnerships: Collaborating for profit

Brand partnerships are a great way to monetize your TikTok content, as brands are always looking for influencers to promote their products or services. When you partner with a brand, you create content that features their product, seamlessly integrating it into your videos. In return, the brand pays you a fee, which can vary based on your follower count, engagement rates, and the scope of the campaign.

The key to successful brand partnerships is finding brands that align with your content and audience. This ensures that the sponsored content feels natural and authentic to your viewers, maintaining their trust and engagement. For example, if your content revolves around fitness, partnering with a brand that sells workout gear or health supplements would be a natural fit.

Authenticity is crucial in influencer marketing because your audience can tell when a promotion feels forced or out of place. This can result in losing their trust and credibility. Always choose partnerships that genuinely resonate with your personal brand and values and give your honest opinion on products and/or services you review. This way, you can create compelling and believable content that benefits both you and the brand you are promoting.

Leveraging TikTok’s Creator Marketplace

TikTok's Creator Marketplace is a platform designed to connect brands with creators, offering a streamlined way to find brand partnership opportunities. On the marketplace, you can showcase your content, audience demographics, and performance trends, making it easier for brands to discover and evaluate potential collaborators.

Brands use the Creator Marketplace to find influencers who align with their marketing goals and target audience. Once a brand identifies a suitable creator, they can approach them directly to discuss collaboration opportunities, such as sponsored posts, product reviews, etc.

To maximize your chances of attracting high-quality brand partnerships, it's important to keep your profile updated and professional. Regularly update your content, ensure your audience statistics are accurate, and highlight any previous successful collaborations. This is an easy way for brands to see the value you can bring to the table.

TikTok Live: Earning through gifts and donations

TikTok Live is another avenue for monetization where creators can earn through gifts from viewers. During a live session, viewers can purchase and send virtual gifts. These gifts can then be converted into diamonds, which can be cashed out. However, to host a live session, you need to meet certain criteria. This includes having at least 1,000 followers and being at least 18 years old.

TikTok Shopping: Selling products directly

TikTok Shopping is a feature that allows creators to sell products directly from their profiles. This feature is a game-changer for creators with a product to sell as it’s a seamless way to monetize your content. You can integrate your product catalog with your TikTok profile. This way, viewers can shop your products without leaving the app.

Setting up your TikTok shop

Setting up your TikTok shop is straightforward. You need to have a business account and apply for TikTok Shopping. Once approved, you can integrate your product catalog and it will make your products shoppable from your TikTok profile. Additionally, it can be promoted in your TikTok videos to drive more engagement and sales.

Diversifying income: Affiliate marketing and beyond

Diversifying your income is crucial for long-term financial stability. One effective way to do this is through affiliate marketing. This involves promoting other brands' products and earning a commission for every sale made through your referral link.

In addition to affiliate marketing, consider exploring other income streams. These could include offering online courses, selling merchandise, or providing consulting services. The key is to leverage your TikTok presence to create multiple revenue sources.

Measuring success: Analytics and KPIs for monetization

To measure the success of your monetization efforts, you need to track key performance indicators (KPIs). These could include views, likes, shares, comments, and follower growth. TikTok's Pro account offers access to in-depth analytics. This data can help you understand your audience better and refine your content strategy.

Integrating IFTTT with TikTok

Integrating IFTTT with TikTok expands your capabilities beyond manual sharing. IFTTT (If This Then That) is our powerful automation tool that helps you stay ahead of the curve when it comes to the ever-changing world of social media. With IFTTT, you can easily create a variety of workflows, or Applets, that will help you engage with your target audience and build brand awareness.

You can also automate the process of creating content, so you don't have to manually upload videos to your Instagram, Facebook, or TikTok every day. Additionally, IFTTT can automate the process of researching trends and topics that are most popular with your target audience. This will help you create content that is more likely to go viral and increase your chances of success.

Let’s dive into the magic behind our TikTok integrations and explore some use cases.

The magic behind our TikTok integrations

Our TikTok integrations ensure that your TikTok content reaches a wider audience without any extra effort. As a result, you can streamline your workflow, increase engagement, and shift your main focus on creating content. This not only helps you build a larger following, but it also enhances your monetization opportunities.

By automating content distribution and engagement, you can maximize your chances of attracting monetization strategies like brand partnerships, boosting affiliate marketing efforts, and driving sales through TikTok Shop. With less time spent on repetitive tasks, you can invest more in strategies that directly contribute to your revenue growth.

First, let's explain about how our TikTok integrations work. We have a trigger, query, and action for our TikTok integrations, designed to automate and simplify your social media workflow. Triggers tell an Applet to start, queries provide data, and actions are the end result of an Applet run.

Trigger: New video

This trigger will run whenever a new video is posted to TikTok. Let’s take a look at two examples here:

When you post a new TikTok video, add it to a Google Spreadsheet.

Or, when you post a new TikTok video, automatically tweet about it.

Query: List videos

This query returns a list of your TikTok videos. Here’s an example:

When you press the button widget, get a list of your TikTok videos in a Google Spreadsheet.

Action:

This action will upload your TikTok video as a draft. Here’s an example:

When a new video is uploaded in your Google Drive folder, it will automatically upload the video to TikTok as a draft.

Maximizing your content’s reach: Share your new TikTok videos on your platforms automatically

With our integrations, you can ensure that your TikTok content reaches a wider audience without any extra effort. You can create or connect to our published Applets so that whenever you post a new TikTok video, it will automatically be shared across your desired platforms, such as Slack, Twitter, Discord, Telegram, Dropbox, and more.

Here are some Applets to get started with:

Automating for efficiency: Cross-post your videos to TikTok

With our TikTok integrations, your content will be shared automatically whenever you post a new video, making social media management convenient and efficient by eliminating the need to manually upload your video. For instance, if you upload a video to Google Drive or Dropbox, it will be automatically saved as a draft on TikTok.

Here are some Applets to get started with:

Staying organized: Effortlessly manage your TikTok content

Moreover, you can streamline the organization and tracking of your published TikTok videos by receiving a list directly to your email, Google Sheets, and other platforms. This feature centralizes your videos for easy management, helping you stay organized effectively.

Here are some Applets to get started with:

Supercharge your content creation with our AI services

Additionally, we have handful of AI services that are designed to supercharge your automated posts or generates unique content to engage with your audience, specifically our AI Social Creator and AI Content Creator . With our AI tools, you can generate new ideas for your TikTok content.

For example, our AI tool can generate ideas for your next social post when you simply write the topic your post is about in the Note Widget and it will come up with new ideas for content for your next post in your notifications.

We also have AI services that are platform specific, such as the AI Facebook Assistant, AI LinkedIn Assistant, AI Twitter Assistant, and AI YouTube Assistant. You can learn more about our AI services here.

Here are some Applets to get started with:

Maximizing your TikTok reach

Sharing your TikTok videos across multiple platforms can significantly expand your reach. It's a powerful way to engage with your audience, build your brand, and maximize your online presence. With tools like IFTTT, you can automate the sharing process, ensuring your content reaches a broader audience with little effort. By leveraging these tools effectively, you can streamline your social media strategy and achieve greater visibility and engagement across various platforms. If you're looking to get started, you can read more about how to integrate TikTok with IFTTT here.

So, what are you waiting for? Join IFTTT for free today!