We've all heard of the big three of social media: Facebook, Instagram, and Twitter (now X). Since their induction, very few platforms have tried to rival them, and for over twenty years, they have been the clear choice for those looking to share tidbits about their lives online.

But the year is 2025, and the official social media shakeup has begun. From Elon Musk's surprise buyout of Twitter to an attempted ban on TikTok, it's clear that anything is possible in this arena. Two of the most interesting platforms to rise from this chaos are Threads and Bluesky.

Both born in an attempt to fill our short-form content craving, the two offer distinct features and experiences. In this article, we'll look into the nuances of Bluesky vs Threads, helping you determine which might be the best fit for your needs. We'll also discuss how IFTTT can help automate your social media in a few clicks, no matter which platform you choose.

What is Bluesky?

Bluesky is a decentralized social media platform that emerged as an alternative to Twitter/X. Initially conceptualized as a project within Twitter in 2019, it later became an independent entity, led by former Twitter CEO Jack Dorsey. Unlike traditional social media platforms that operate on closed, centralized servers, Bluesky is built on the Authenticated Transfer Protocol (AT Protocol), which allows users more control over their online identity, content, and data.

It's clear that there is demand for this alternative setup, with 31 million people already turning to Bluesky instead of Twitter.

Key features of Bluesky

Decentralization: Users can choose different hosting services or even run their own servers, making it more resistant to corporate control and censorship.

Customizable algorithms: Unlike traditional social media platforms that dictate what you see, Bluesky allows users to modify and choose their own content algorithms.

Federated social media: Similar to Mastodon, Bluesky operates in a federated manner, meaning multiple independently operated servers can interact with each other.

Invite-only (for now): Initially, Bluesky operated on an invite-only basis, making it a bit exclusive compared to more mainstream platforms like Threads.

Bluesky appeals to users looking for a decentralized, algorithmically transparent alternative to Twitter, with a focus on data privacy and user autonomy. However, it still lacks some key features like direct messaging, and its smaller user base means engagement might not be as high as on larger platforms.

Now that we have an understanding of Bluesky, let’s take a look at Threads and how it compares.

What is Threads?

Threads is a text-based social media platform created by Meta (the company behind Facebook and Instagram). Launched in July 2023, it was designed to break into the casual short-form content scene, offering users a familiar but more integrated experience with Instagram. Threads aims to provide a seamless way to share short-form content, fostering conversations in a less chaotic environment.

Threads exceeded expectations with a current 275 million active users as of early 2025. Due to integrating directly with Instagram, Meta made it incredibly easy for users to get started on the new platform, hence the exponential growth.

Key features of Threads

Instagram integration: Threads is deeply connected to Instagram, allowing users to log in with their existing Instagram accounts, follow the same people, and cross-post easily.

Algorithmic and chronological feeds: Users can browse content through both algorithmically curated and chronological feeds, depending on their preference.

No ads (for now): As of early 2025, Threads remains ad-free, though this could change as Meta looks to monetize the platform.

Federation plans: Meta has announced plans to make Threads compatible with ActivityPub, the protocol used by Mastodon, which would enable better interoperability with other decentralized platforms in the future.

User-friendly experience: Threads offers a clean, Instagram-like interface, making it more appealing for casual social media users.

While Threads lacks some features like trending topics and direct messaging, its ease of use, Instagram integration, and growing user base make it a strong contender in the social media space.

Now that we understand what both Bluesky and Threads bring to the table, let’s compare them side by side.

Threads vs Bluesky: a side-by-side comparison

Let's break down some key differences between Bluesky and Threads to help you decide which platform aligns with what you are looking for. Both platforms have unique offerings and cater to different user preferences, so it's important to know some key differences.

Privacy and control

Bluesky: Offering a decentralized approach, Bluesky provides users with enhanced privacy and control over their data. This model minimizes the risk of data breaches and misuse, appealing to privacy-conscious users.

Threads: While privacy controls exist, Threads operates under Meta's centralized structure, which may not appeal to those seeking complete autonomy. However, its integration with Instagram provides convenience for existing users.

User experience

Bluesky: Focuses on a user-centric design, allowing for customization and interoperability across platforms. This adaptability ensures a versatile experience for each user.

Threads: Provides a straightforward, user-friendly interface focused on quick communication with close friends. Its simplicity is ideal for users who value efficiency and directness in their interactions.

Target audience

Bluesky: Appeals to users who value privacy, data control, and innovation. It attracts those interested in exploring new digital platforms and decentralized networks.

Threads: Targets individuals who want interactions with a select group of friends. Its focus on close-knit communication makes it perfect for users who prioritize personal relationships over broader connectivity.

How can businesses use Bluesky and Threads?

Corporations have seen great success on platforms such as Instagram and Twitter. By posting relatable and engaging content, users come to associate a brand with a certain image, promoting more sales. And for sheer volume, social media can reach more people than almost any other style of advertising. The question is, can Bluesky and Threads be used in the same way?

Bluesky’s decentralized, community-driven approach makes it ideal for brands that want to engage with niche, tech-savvy, and privacy-conscious audiences.

Companies in tech, finance, and digital privacy industries can establish authority by sharing insights and engaging in debates. Brands can create dedicated custom servers or communities around their industry, allowing for deeper engagement with loyal followers.

Threads, as a Meta-owned platform, offers a more mainstream audience and smooth integration with Instagram, making it ideal for companies looking to expand brand awareness and engage with existing followers.

Since Threads is linked to Instagram, businesses can easily repurpose content, ensuring a consistent brand presence across platforms.

Brands can engage with trending discussions and viral topics, keeping their content fresh and relevant. While Threads doesn’t yet have hashtags or trending sections like Twitter, brands can still participate in ongoing conversations to stay visible.

Automate Bluesky and Threads with IFTTT

Whether you choose Blueskey or Threads, IFTTT is here to help. IFTTT, available as both a free web-based service and mobile app, works by creating connections between over 1000 popular apps and services, allowing them to work together seamlessly.

The basic idea behind IFTTT is to create Applets that trigger when certain conditions are met. This can be automatically taking your Bluesky posts and posting them to Twitter or Threads. IFTTT lets you automate everything across social media, productivity apps, and business tools. Check out our users top Threads and Bluesky Applets.

Build your own Applet with IFTTT

If you haven't found an automation that fits your needs, creating your own is convenient and foolproof with IFTTT. We do all the heavy lifting behind the scenes, meaning you can get started building automations with zero technical background.

Just visit our in-depth guide here to get started. Setup only takes a couple of minutes, and we offer support for every step along the way.

So why wait? Visit IFTTT today and see why we are the most trusted automation solution.